Some things change. Some things stay the same. Political campaigns aren’t any different. What’s the same? Well, the goal is still to get more support than the other side, issues still have to be clearly defined, and people still have to know who you are (and like you more than the other side). What’s different? […]
Audio, Video, Print & Digital Production
We create. Audio and video production. Direct mail. Brochures and collateral. Web or social media ads. We do it, but not every piece we can produce is one we should produce. There’s no “one-size-fits-all” when it comes to our clients. Each one is different — with different audiences and different goals, and we want to help […]
Media Planning & Buying
Using a shotgun approach in buying advertising space isn’t something we ever recommend. Why would we? Not every form of media is right for every client and vice versa. We create plans to reach our clients’ target audiences in ways that help clients achieve their goals. Examining print, outdoor, television (broadcast and cable), radio, […]
Strategic Planning & Research
Strategic Planning & Consulting – When you were younger, there’s a good chance someone somewhere asked, “What do you want to be when you grow up?” Did you have an answer? If you did, you needed a plan to get that end result. Organizations are no different, and when non-profit groups try to decide what […]
Marketing & Brand Management
You work hard to build your brand. You want people to see you, your issue, your company, your group, or your product a certain way. There are are visual elements in your logo, collateral, and advertising that play a role. There are words or phrases or styles contained in the messaging you use to evoke […]
Public & Media Relations
Media Relations – While paid advertisements create, build, and reinforce awareness, earned media creates, builds, and reinforces credibility. Yes. You want people to be aware of you (We can help with that, too.), but you also want your target audience to see you as credible, dependable, and reliable. We work with mainstream and new media to […]
Advocacy & Governmental Affairs
Advocacy isn’t just lobbying. That can absolutely be a part of it, but there’s more to it than that…especially when you think about concepts like grassroots, grass tops, coalition building, and audience segmentation. Who is advocating for you, what are they advocating, how are they doing it, and who’s the audience? Putting together an advocacy […]
