You work hard to build your brand. You want people to see you, your issue, your company, your group, or your product a certain way. There are are visual elements in your logo, collateral, and advertising that play a role. There are words or phrases or styles contained in the messaging you use to evoke certain thoughts or feelings in your target audiences. Consistency is key, and we work with clients to ensure their branding and messaging remains constant across all platforms and media.
Social Media – There are people and firms who promote themselves as “social media experts.” There’s no doubt that social media is a powerful and cost-effective tool to reach audiences, but there’s more to social media than knowing how to Tweet or write a Facebook post. We work to integrate social media as a part of an overall communications strategy to keep messaging, voice, and graphic elements consistent with client branding.
Digital Marketing – More and more, information is consumed electronically. When people want to find out about you, their first step is often to look to the web. What does your presence in the cloud say about you? How does it portray you? Does it fit with the brand identity you work to build? We work with clients to integrate their digital home on the web with other forms of electronic media (including specific social media platforms that fit with client goals) to strategically create a larger digital footprint that gets their brand message across the right way.