Coinciding with NBA’s opening night, Nike is set to launch its new TV spot tonight during the TNT broadcast. Titled “Rise,” some are calling it LeBron James’ answer to critics, but let’s call it what it is. It’s Nike at its best. It’s a fantastic piece of creative to pull back in customers who were […]
Archives for October 2010
I HELPED A REPORTER.
A couple of weeks ago, an editor was pulling some background on a story she was working on. She asked: whether there are any different guidelines governing political campaign ads on YouTube/online video vs. broadcast TV, and why politicians may see online video as a better option for campaign media. A big part of my […]
IF IT AIN’T BROKE…
If you grew up in or around any Southern city of size, the department store that first comes to mind is probably Belk. After all it’s been around since 1888. As a kid, you shopped there with your parents or grandparents. When you grew up and you and your friends started to get married, you […]
