Media Relations – While paid advertisements create, build, and reinforce awareness, earned media creates, builds, and reinforces credibility. Yes. You want people to be aware of you (We can help with that, too.), but you also want your target audience to see you as credible, dependable, and reliable. We work with mainstream and new media to draw attention to our clients, their products, and their issues.
Reputation Management – You’ve probably heard the phrase, “You can’t put toothpaste back in the tube.” We try. The Internet and social media created ways for anybody to say anything about anyone — and do it to a wide audience that can rapidly and exponentially increase. We monitor what’s being said, published, posted, and broadcast about our clients. We work to correct incorrect information (setting the record straight) and push down negative information that might appear in Internet search results.
Community Relations – How does your family feel about you? You want them to like you. You want them to respect you. You want them to see you as vital and important, as someone who is dedicated to them, and as someone who has a vested interest in their future and success. Don’t you want your community to see you the same way? We work to enhance your public image locally so your community views you as a dedicated partner and neighbor and friend. When you need their help, your neighbors will be much more likely to lend a hand when they see you as someone who cares about them.
Crisis Communications – Nobody’s perfect. Everybody makes mistakes, and sometimes those mistakes are bigger and more public than others. In other words, sometimes when we mess up, we REALLY mess up. Still there’s no need to make a situation worse than it needs to be or to drag on longer than necessary. We want to work with clients to address issues as they arise. We want to be brought in immediately, pull together every piece of relevant information available, and mitigate damage as much as possible before your company, product, campaign, or image suffers more than it has to.
Litigation Relations – There are two types of courts — one of law and one of public opinion. Sometimes issues come up in civil litigation where it’s ultimately in everyone’s interest not to drag out a lengthy court proceeding. We aren’t attorneys, but we can lend a hand in making sure the facts get out to the jury of the public.