Using a shotgun approach in buying advertising space isn’t something we ever recommend. Why would we? Not every form of media is right for every client and vice versa. We create plans to reach our clients’ target audiences in ways that help clients achieve their goals. Examining print, outdoor, television (broadcast and cable), radio, and web / social media outlets, we line up audiences with objectives and budgets and execute those plans so our clients get the most exposure to the right people in the right ways.