Event Designed to Demonstrate the Protective Benefits of Residential Sprinkler Systems Contact: Taft Matney Date: November 8, 2010 Phone: 864/505-8866 E-Mail: taft@taftmatney.com Today, Monday, November 8 at 1:00 p.m., Boiling Springs Fire District personnel will conduct a “side-by-side” burn at the Taylors Fire Training Tower located at 2 Space Drive in Taylors (Near Wade Hampton […]
WHAT NOT TO DO: BAD, BAD BEST BUY
I got an e-mail regarding Best Buy’s RewardZone program. It began, “You are receiving this e-mail because Best Buy® has changed the way marketing e-mail communications are managed. Currently you are registered to receive marketing communications from the Reward Zone® program, but have opted to not receive marketing communications related to Best Buy generally.” OK. […]
WHAT SHOULD I DO? SHOULD I BE WHO YOU WANT ME TO BE?
Coinciding with NBA’s opening night, Nike is set to launch its new TV spot tonight during the TNT broadcast. Titled “Rise,” some are calling it LeBron James’ answer to critics, but let’s call it what it is. It’s Nike at its best. It’s a fantastic piece of creative to pull back in customers who were […]
I HELPED A REPORTER.
A couple of weeks ago, an editor was pulling some background on a story she was working on. She asked: whether there are any different guidelines governing political campaign ads on YouTube/online video vs. broadcast TV, and why politicians may see online video as a better option for campaign media. A big part of my […]
IF IT AIN’T BROKE…
If you grew up in or around any Southern city of size, the department store that first comes to mind is probably Belk. After all it’s been around since 1888. As a kid, you shopped there with your parents or grandparents. When you grew up and you and your friends started to get married, you […]
NORTH AMERICAN RESCUE DONATES FIREFIGHTER SURVIVAL EQUIPMENT
UPDATE: Although this release was originally posted on September 23, 2010, the donation was presented on October 1 at North American Rescue’s headquarters off of I-85 in Greenville County. The above video was shot following the presentation. More than $20,000 in innovative Rapid Intervention Team (RIT) Firefighter Survival Equipment goes to Boiling Springs Fire District. […]
A GHOULISH PROCESS
It seems ghoulish. Political professionals have a bad enough reputation as it is, but when you throw something like this in to the mix, it’s tough to put a smiling face on the profession’s reputation. I’m talking about the flurry of activity when an officeholder or party nominee passes away. We’re unfortunately facing this distasteful […]
MEDIA ADVISORY: BOILING SPRINGS FIRE DISTRICT TO COMMEMORATE 9/11 ANNIVERSARY
Contact: Taft MatneyDate: September 10, 2010Phone: 864/505-8866E-Mail: taft@taftmatney.com On Saturday, September 11, 2010, the Boiling Springs Fire District (BSFD) will hold a 9/11 remembrance ceremony at its headquarters located at 5020 Pelham Road in Greenville. The ceremony will begin at 8:40 a.m. and will mark the time that the World Trade Center’s north tower was […]
CHILDREN’S MUSEUM OF THE UPSTATE CELEBRATES 1st BIRTHDAY
The Children’s Museum of the Upstate celebrated its first anniversary by throwing itself a birthday party on Thursday, July 29, 2010 at the museum. With TMPR’s Senior Executive Consultant and VP of Community Relations Addy Matney being so heavily involved with the museum over the past seven years (first through the Circle of The Children’s […]
You HAVE to Engage with Social Media. Well, Not Really.
Haven’t you heard?“You have to be on Facebook.” “You have to use Twitter.” “You have to check in on Foursquare.” “You have to broadcast a YouTube channel.”You have to. You have to. You have to.No. You don’t.I admit, I’m cutting off my nose to spite my face in making this admission because creating those avenues […]
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