Advocacy isn’t just lobbying. That can absolutely be a part of it, but there’s more to it than that…especially when you think about concepts like grassroots, grass tops, coalition building, and audience segmentation.
Who is advocating for you, what are they advocating, how are they doing it, and who’s the audience?
Putting together an advocacy program means answering each of those questions before taking another step. We work with clients to fill in the blanks and tailor advocacy programs to fit their needs. We’re there every step from start to finish.
